When you’re working crazy hours and putting every last ounce of energy into your cake business, the least you can expect is to see a profit, right? But I know this is not the story for many cake business owners. I know because I was one of them.
I ran my business for 10 years without making a profit and unfortunately, I didn’t discover this until I had been literally slaving away for 10 years. I was stunned when I finally calculated everything that I had spent on each order and compared it with what I was charging. I couldn’t believe I had been so naïve!
All I had wanted to do was earn extra money to help our family to enjoy some of the extras that even with two salaries living in London was a struggle to do! But in actual fact, I had been making a loss! Like a huge loss. I would never have guessed!
The prices that I was charging for cakes were not that low! I knew many other cake businesses that were charging less and it seems like we were all in the same boat! I couldn’t see any way forward so at that point, in my head, the only option was to quit. Yep, I was about to hang up my apron, recycle my cake mixer and go back to my sensible job!
But just before I was about to throw in the tea towel, I found out the secrets that I am about to share with you in this series. I couldn't believe how long I had been doing it totally the wrong way! It made perfect sense that my profits had been so low, in fact non-existent. I had not been doing any of these things!
As soon as I began to implement these strategies my business blew up! I finally understood the real reason people were not willing to pay the prices I would need to charge to make a real profit and why the majority of my clients were friends and family and their friends and family. It made perfect sense!!
Apart from me seeing my Instagram following grow from 400 to 7000 in just 9 months, my sales tripled. I saw the highest sales I had ever seen. I began sharing these results and methods with others in my community and they were equally excited!